HHS awards $28M for National Prevention Media Initiative, focused on marketing consulting
Contract Overview
Contract Amount: $27,982,063 ($28.0M)
Contractor: Family Health International
Awarding Agency: Department of Health and Human Services
Start Date: 2010-05-26
End Date: 2013-12-31
Contract Duration: 1,315 days
Daily Burn Rate: $21.3K/day
Competition Type: FULL AND OPEN COMPETITION
Number of Offers Received: 9
Pricing Type: FIRM FIXED PRICE
Sector: Other
Official Description: TAS::75 0942::TAS RECOVERY ACT TAS: 75-0942 RECOVERY ACT - NATIONAL PREVENTION MEDIA INITIATIVE
Place of Performance
Location: DURHAM, DURHAM County, NORTH CAROLINA, 27713
Plain-Language Summary
Department of Health and Human Services obligated $28.0 million to FAMILY HEALTH INTERNATIONAL for work described as: TAS::75 0942::TAS RECOVERY ACT TAS: 75-0942 RECOVERY ACT - NATIONAL PREVENTION MEDIA INITIATIVE Key points: 1. Spending of $27.98M on marketing consulting services for a public health initiative. 2. Contract awarded via full and open competition, suggesting market availability. 3. Firm fixed price contract type aims to control costs. 4. Long duration (1315 days) may indicate complex project needs.
Value Assessment
Rating: good
The award amount of $27.98M for marketing consulting services appears reasonable for a multi-year national initiative. Benchmarking against similar large-scale public health campaigns would provide further context.
Cost Per Unit: N/A
Competition Analysis
Competition Level: full-and-open
The contract was awarded through full and open competition, indicating that multiple vendors had the opportunity to bid. This method generally promotes competitive pricing and access to a broad range of capabilities.
Taxpayer Impact: Taxpayer funds are being used for a national health initiative, with the expectation of positive public health outcomes and efficient use of resources through competitive procurement.
Public Impact
Public health awareness campaigns can lead to improved health behaviors and outcomes. Marketing efforts may target specific demographics or broad population segments. Effectiveness of media initiatives is often measured by reach, engagement, and behavioral change.
Waste & Efficiency Indicators
Waste Risk Score: 50 / 10
Warning Flags
- Potential for scope creep in long-term marketing initiatives.
- Measuring the direct impact of media campaigns can be challenging.
Positive Signals
- Focus on prevention aligns with public health goals.
- Firm fixed price contract provides cost certainty.
- Full and open competition ensures market best practices.
Sector Analysis
This contract falls within the professional services sector, specifically marketing and advertising. Spending benchmarks for national public health media campaigns vary widely based on scope and duration, but $28M over three years is substantial.
Small Business Impact
While awarded through full and open competition, there is no specific indication of small business participation or set-asides in the provided data. Further analysis would be needed to determine the extent of small business involvement.
Oversight & Accountability
The Centers for Disease Control and Prevention (CDC) is responsible for overseeing this contract. Standard government oversight mechanisms for contract performance and financial management would apply.
Related Government Programs
- Marketing Consulting Services
- Department of Health and Human Services Contracting
- Centers for Disease Control and Prevention Programs
Risk Flags
- Long contract duration may increase risk of cost overruns or changing needs.
- Measuring the ROI of public health media campaigns can be difficult.
- Potential for vendor lock-in if follow-on contracts are considered.
Tags
marketing-consulting-services, department-of-health-and-human-services, nc, delivery-order, 10m-plus
Frequently Asked Questions
What is this federal contract paying for?
Department of Health and Human Services awarded $28.0 million to FAMILY HEALTH INTERNATIONAL. TAS::75 0942::TAS RECOVERY ACT TAS: 75-0942 RECOVERY ACT - NATIONAL PREVENTION MEDIA INITIATIVE
Who is the contractor on this award?
The obligated recipient is FAMILY HEALTH INTERNATIONAL.
Which agency awarded this contract?
Awarding agency: Department of Health and Human Services (Centers for Disease Control and Prevention).
What is the total obligated amount?
The obligated amount is $28.0 million.
What is the period of performance?
Start: 2010-05-26. End: 2013-12-31.
What specific marketing strategies and channels were employed, and how were they tailored to achieve the initiative's prevention goals?
The provided data does not detail the specific marketing strategies or channels used. A comprehensive review of the contract's statement of work and performance reports would be necessary to understand the tactical execution of the media initiative and its alignment with prevention objectives.
How was the effectiveness of the media initiative measured, and what were the key performance indicators (KPIs) used to assess its impact on public health behaviors?
The data does not specify the KPIs or measurement methods for the media initiative's effectiveness. Typically, such evaluations would involve tracking campaign reach, audience engagement, message recall, and, where possible, correlations with changes in public health behaviors or outcomes.
Were there any challenges encountered during the contract period, and how were they addressed by the contractor and the agency?
Information regarding specific challenges faced during the contract's execution is not available in the provided data. Contract performance reviews and agency records would typically document any issues related to scope, timelines, budget, or deliverables, along with the resolution strategies employed.
Industry Classification
NAICS: Professional, Scientific, and Technical Services › Management, Scientific, and Technical Consulting Services › Marketing Consulting Services
Product/Service Code: SUPPORT SVCS (PROF, ADMIN, MGMT) › PROFESSIONAL SERVICES
Competition & Pricing
Extent Competed: FULL AND OPEN COMPETITION
Solicitation Procedures: SUBJECT TO MULTIPLE AWARD FAIR OPPORTUNITY
Offers Received: 9
Pricing Type: FIRM FIXED PRICE (J)
Evaluated Preference: NONE
Contractor Details
Address: 359 BLACKWELL ST STE 200, DURHAM, NC, 27701
Business Categories: Category Business, Corporate Entity Tax Exempt, Nonprofit Organization, Not Designated a Small Business, Special Designations, U.S.-Owned Business
Financial Breakdown
Contract Ceiling: $27,982,063
Exercised Options: $27,982,063
Current Obligation: $27,982,063
Contract Characteristics
Commercial Item: COMMERCIAL ITEM PROCEDURES NOT USED
Parent Contract
Parent Award PIID: GS00F0007M
IDV Type: FSS
Timeline
Start Date: 2010-05-26
Current End Date: 2013-12-31
Potential End Date: 2013-12-31 00:00:00
Last Modified: 2023-04-05
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