HHS Awards $8.3M Marketing Consulting Services Contract to DNPAO Communications
Contract Overview
Contract Amount: $8,306,982 ($8.3M)
Contractor: Family Health International
Awarding Agency: Department of Health and Human Services
Start Date: 2020-09-29
End Date: 2026-03-28
Contract Duration: 2,006 days
Daily Burn Rate: $4.1K/day
Competition Type: COMPETED UNDER SAP
Number of Offers Received: 1
Pricing Type: TIME AND MATERIALS
Sector: Other
Official Description: DNPAO COMMUNICATIONS
Place of Performance
Location: DURHAM, DURHAM County, NORTH CAROLINA, 27701
Plain-Language Summary
Department of Health and Human Services obligated $8.3 million to FAMILY HEALTH INTERNATIONAL for work described as: DNPAO COMMUNICATIONS Key points: 1. Contract awarded to DNPAO COMMUNICATIONS for Marketing Consulting Services. 2. The contract is valued at $8,306,982.08 and runs from 2020 to 2026. 3. Competition was conducted under SAP (Simplified Acquisition Procedures). 4. The awarding agency is the Department of Health and Human Services (CDC). 5. The contract type is Time and Materials.
Value Assessment
Rating: fair
The contract's Time and Materials pricing structure can lead to cost overruns if not closely monitored. Benchmarking against similar marketing consulting services contracts is difficult without more detailed cost breakdowns.
Cost Per Unit: N/A
Competition Analysis
Competition Level: limited
The contract was competed under SAP, suggesting a limited competition environment. This method may not always yield the most competitive pricing compared to full and open competition.
Taxpayer Impact: Taxpayer funds are being used for marketing consulting services. The effectiveness and efficiency of these services will determine the ultimate value for taxpayers.
Public Impact
Public health campaigns and outreach efforts may be supported by these services. Marketing strategies could influence public perception and engagement with health initiatives. Transparency in how funds are utilized for consulting is important for public trust.
Waste & Efficiency Indicators
Waste Risk Score: 50 / 10
Warning Flags
- Potential for cost overruns with Time and Materials contract.
- Limited competition may impact price efficiency.
- Lack of detailed cost breakdown for benchmarking.
Positive Signals
- Supports critical public health initiatives.
- Contract duration allows for sustained program support.
Sector Analysis
Marketing consulting services are crucial for effective communication of public health messages and program promotion. Benchmarks for such services vary widely based on scope and duration, but this contract's value suggests a significant undertaking.
Small Business Impact
The data does not indicate whether small businesses were involved in this procurement. Further analysis would be needed to determine small business participation.
Oversight & Accountability
Oversight by the Centers for Disease Control and Prevention is critical to ensure the effective and efficient use of funds for marketing consulting services.
Related Government Programs
- Marketing Consulting Services
- Department of Health and Human Services Contracting
- Centers for Disease Control and Prevention Programs
Risk Flags
- Time and Materials contract type.
- Limited competition under SAP.
- Lack of detailed service breakdown.
- No explicit mention of performance metrics in summary data.
Tags
marketing-consulting-services, department-of-health-and-human-services, nc, bpa-call, 1m-plus
Frequently Asked Questions
What is this federal contract paying for?
Department of Health and Human Services awarded $8.3 million to FAMILY HEALTH INTERNATIONAL. DNPAO COMMUNICATIONS
Who is the contractor on this award?
The obligated recipient is FAMILY HEALTH INTERNATIONAL.
Which agency awarded this contract?
Awarding agency: Department of Health and Human Services (Centers for Disease Control and Prevention).
What is the total obligated amount?
The obligated amount is $8.3 million.
What is the period of performance?
Start: 2020-09-29. End: 2026-03-28.
What specific marketing services are being procured, and how do they align with CDC's strategic objectives?
The contract specifies 'Marketing Consulting Services.' To assess value, a detailed breakdown of deliverables, such as campaign development, market research, media planning, and public relations, is needed. These services should directly support specific CDC public health campaigns or strategic communication goals to ensure alignment and justify the expenditure.
What measures are in place to mitigate the risks associated with a Time and Materials contract for marketing services?
Mitigation strategies for Time and Materials contracts typically include establishing clear not-to-exceed (NTE) limits, detailed work scopes, regular progress reviews, and robust performance metrics. The CDC should actively monitor hours billed against deliverables and ensure that the contractor's performance is consistently meeting or exceeding expectations to prevent cost overruns.
How will the effectiveness of the marketing consulting services be measured to ensure a positive return on investment?
Effectiveness should be measured against pre-defined Key Performance Indicators (KPIs) tied to the specific marketing objectives. This could include metrics like campaign reach, public engagement rates, changes in public awareness or behavior, media impressions, and cost per outcome. Regular reporting and analysis of these KPIs will determine the ROI.
Industry Classification
NAICS: Professional, Scientific, and Technical Services › Management, Scientific, and Technical Consulting Services › Marketing Consulting Services
Product/Service Code: SUPPORT SVCS (PROF, ADMIN, MGMT) › PROFESSIONAL SERVICES
Competition & Pricing
Extent Competed: COMPETED UNDER SAP
Solicitation Procedures: SIMPLIFIED ACQUISITION
Solicitation ID: 75D301-20-Q-71938
Offers Received: 1
Pricing Type: TIME AND MATERIALS (Y)
Evaluated Preference: NONE
Contractor Details
Address: 359 BLACKWELL ST STE 200, DURHAM, NC, 27701
Business Categories: Category Business, Corporate Entity Tax Exempt, Nonprofit Organization, Not Designated a Small Business, Special Designations, U.S.-Owned Business
Financial Breakdown
Contract Ceiling: $8,312,982
Exercised Options: $8,306,982
Current Obligation: $8,306,982
Actual Outlays: $6,526,026
Subaward Activity
Number of Subawards: 2
Total Subaward Amount: $424,844
Contract Characteristics
Commercial Item: COMMERCIAL PRODUCTS/SERVICES
Cost or Pricing Data: NO
Parent Contract
Parent Award PIID: HHSD2002015M88157B
IDV Type: BPA
Timeline
Start Date: 2020-09-29
Current End Date: 2026-03-28
Potential End Date: 2026-03-28 00:00:00
Last Modified: 2026-01-28
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