DHS Awards $13.8M for Public Awareness Campaign to ICF Incorporated, Ending 2026
Contract Overview
Contract Amount: $13,837,868 ($13.8M)
Contractor: ICF Incorporated, L.L.C.
Awarding Agency: Department of Homeland Security
Start Date: 2024-09-26
End Date: 2026-09-29
Contract Duration: 733 days
Daily Burn Rate: $18.9K/day
Competition Type: FULL AND OPEN COMPETITION
Number of Offers Received: 5
Pricing Type: TIME AND MATERIALS
Sector: Other
Official Description: DHS PUBLIC AWARENESS STRATEGIC COMMUNICATIONS, MARKETING, & TRAINING CAMPAIGN
Place of Performance
Location: WASHINGTON, DISTRICT OF COLUMBIA County, DISTRICT OF COLUMBIA, 20536
Plain-Language Summary
Department of Homeland Security obligated $13.8 million to ICF INCORPORATED, L.L.C. for work described as: DHS PUBLIC AWARENESS STRATEGIC COMMUNICATIONS, MARKETING, & TRAINING CAMPAIGN Key points: 1. Contract awarded to ICF Incorporated for strategic communications and training. 2. The campaign focuses on public awareness related to U.S. Immigration and Customs Enforcement. 3. Spending is within the range for similar strategic communication contracts. 4. Potential risk associated with Time and Materials pricing structure.
Value Assessment
Rating: good
The $13.8M award for a 733-day duration appears reasonable for a large-scale public awareness campaign. Benchmarking against similar DHS or agency-wide communication contracts would provide further validation.
Cost Per Unit: N/A
Competition Analysis
Competition Level: full-and-open
The contract was awarded under full and open competition, suggesting a competitive bidding process. This method generally leads to better price discovery and value for the government.
Taxpayer Impact: Taxpayer funds are being used for a public awareness campaign, the effectiveness and necessity of which will determine the ultimate value.
Public Impact
Enhances public understanding of ICE's role and initiatives. Supports national security and border management through informed citizenry. Potential for improved public cooperation and trust in immigration processes.
Waste & Efficiency Indicators
Waste Risk Score: 50 / 10
Warning Flags
- Time and Materials pricing can lead to cost overruns if not closely monitored.
- Effectiveness of public awareness campaigns can be difficult to measure.
Positive Signals
- Full and open competition ensures a fair process.
- Clear end date and duration provide project scope.
Sector Analysis
This contract falls within the professional services sector, specifically strategic communications and marketing. Spending benchmarks for similar government-wide campaigns vary but $13.8M is a significant investment.
Small Business Impact
The data indicates this contract was not set aside for small businesses, and ICF Incorporated is a large business. There is no indication of subcontracting opportunities for small businesses in this award notice.
Oversight & Accountability
Standard DHS oversight mechanisms should be applied to monitor performance and expenditures, particularly given the Time and Materials contract type.
Related Government Programs
- Engineering Services
- Department of Homeland Security Contracting
- U.S. Immigration and Customs Enforcement Programs
Risk Flags
- Potential for cost overruns due to Time and Materials contract.
- Difficulty in measuring the ROI of public awareness campaigns.
- Lack of specific detail on training components and evaluation metrics.
- No indication of small business participation.
Tags
engineering-services, department-of-homeland-security, dc, delivery-order, 10m-plus
Frequently Asked Questions
What is this federal contract paying for?
Department of Homeland Security awarded $13.8 million to ICF INCORPORATED, L.L.C.. DHS PUBLIC AWARENESS STRATEGIC COMMUNICATIONS, MARKETING, & TRAINING CAMPAIGN
Who is the contractor on this award?
The obligated recipient is ICF INCORPORATED, L.L.C..
Which agency awarded this contract?
Awarding agency: Department of Homeland Security (U.S. Immigration and Customs Enforcement).
What is the total obligated amount?
The obligated amount is $13.8 million.
What is the period of performance?
Start: 2024-09-26. End: 2026-09-29.
What is the expected measurable impact of this public awareness campaign on public perception or behavior regarding immigration matters?
The measurable impact of this public awareness campaign is crucial for justifying the $13.8M investment. Key performance indicators should be established to track metrics such as public reach, message comprehension, shifts in public opinion, and engagement levels. Without clear, quantifiable objectives and tracking mechanisms, it will be challenging to assess the campaign's effectiveness and return on investment for taxpayer funds.
How will the Time and Materials pricing structure be managed to mitigate potential cost overruns and ensure fair pricing?
The Time and Materials (T&M) pricing structure necessitates robust oversight to prevent cost overruns. DHS should implement strict monitoring of labor hours, material costs, and indirect rates. Establishing clear ceiling prices, requiring detailed justifications for all hours billed, and conducting regular audits of invoices are essential. Defining specific deliverables and milestones tied to payments can also help control costs and ensure accountability throughout the contract's duration.
What specific training components are included in this campaign, and how will their effectiveness be evaluated?
The training components of this campaign are not detailed in the provided data. To ensure effectiveness, the training should be tailored to specific target audiences and objectives, such as educating the public on immigration procedures or dispelling misinformation. Evaluation methods could include pre- and post-training assessments, feedback surveys, and tracking the application of learned information. The success of the training will ultimately contribute to the overall campaign's public awareness goals.
Industry Classification
NAICS: Professional, Scientific, and Technical Services › Architectural, Engineering, and Related Services › Engineering Services
Product/Service Code: SUPPORT SVCS (PROF, ADMIN, MGMT) › MANAGEMENT SUPPORT SERVICES
Competition & Pricing
Extent Competed: FULL AND OPEN COMPETITION
Solicitation Procedures: SUBJECT TO MULTIPLE AWARD FAIR OPPORTUNITY
Solicitation ID: 70CMSD24R00000016
Offers Received: 5
Pricing Type: TIME AND MATERIALS (Y)
Evaluated Preference: NONE
Contractor Details
Parent Company: ICF International, Inc.
Address: 1902 RESTON METRO PLAZA, RESTON, VA, 20190
Business Categories: Category Business, Limited Liability Corporation, Not Designated a Small Business, Special Designations, U.S.-Owned Business
Financial Breakdown
Contract Ceiling: $38,877,153
Exercised Options: $13,837,868
Current Obligation: $13,837,868
Actual Outlays: $2,326,060
Subaward Activity
Number of Subawards: 3
Total Subaward Amount: $161,430
Contract Characteristics
Commercial Item: COMMERCIAL PRODUCTS/SERVICES PROCEDURES NOT USED
Cost or Pricing Data: NO
Parent Contract
Parent Award PIID: GS00Q14OADU119
IDV Type: IDC
Timeline
Start Date: 2024-09-26
Current End Date: 2026-09-29
Potential End Date: 2029-09-29 00:00:00
Last Modified: 2025-12-18
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