HHS CDC Awards $26M Contract for Marketing Research and Public Opinion Polling to National Opinion Research Center
Contract Overview
Contract Amount: $26,035,968 ($26.0M)
Contractor: National Opinion Research Center
Awarding Agency: Department of Health and Human Services
Start Date: 2017-01-01
End Date: 2018-12-31
Contract Duration: 729 days
Daily Burn Rate: $35.7K/day
Competition Type: FULL AND OPEN COMPETITION
Pricing Type: COST PLUS FIXED FEE
Sector: Other
Official Description: IGF::OT::IGF NIS CORE DATA
Place of Performance
Location: CHICAGO, COOK County, ILLINOIS, 60637
State: Illinois Government Spending
Plain-Language Summary
Department of Health and Human Services obligated $26.0 million to NATIONAL OPINION RESEARCH CENTER for work described as: IGF::OT::IGF NIS CORE DATA Key points: 1. The contract, valued at $26.04 million, was awarded to the National Opinion Research Center. 2. This award falls under the Marketing Research and Public Opinion Polling NAICS code (541910). 3. The contract was awarded using full and open competition, suggesting a competitive bidding process. 4. The period of performance spans from January 1, 2017, to December 31, 2018, for a duration of 729 days.
Value Assessment
Rating: good
The contract type is Cost Plus Fixed Fee, which allows for reimbursement of costs plus a fixed fee. This is common for research and development or services where costs are difficult to estimate precisely upfront.
Cost Per Unit: N/A
Competition Analysis
Competition Level: full-and-open
The contract was awarded through full and open competition, indicating that multiple vendors had the opportunity to bid. This method generally promotes competitive pricing and ensures the government receives the best value.
Taxpayer Impact: The competitive nature of the award suggests that taxpayer funds were likely used efficiently, with pricing determined through a market-driven process.
Public Impact
Public health campaigns and policy development may be informed by the research conducted under this contract. The findings could influence public understanding and engagement with health-related issues. Government agencies rely on such polling to gauge public sentiment and measure the effectiveness of outreach programs.
Waste & Efficiency Indicators
Waste Risk Score: 50 / 10
Warning Flags
- Cost Plus Fixed Fee contract type can sometimes lead to higher costs if not managed carefully.
- The duration of the contract (729 days) is substantial, requiring ongoing oversight.
Positive Signals
- Awarded via full and open competition, indicating a robust selection process.
- The contractor, National Opinion Research Center, is a reputable institution for research.
Sector Analysis
The Marketing Research and Public Opinion Polling sector (NAICS 541910) involves gathering and analyzing data on public attitudes and behaviors. Federal spending in this area supports policy development, program evaluation, and public outreach efforts across various agencies.
Small Business Impact
The data does not indicate whether small businesses were involved as subcontractors. The primary awardee is the National Opinion Research Center, which is a large research organization.
Oversight & Accountability
The contract was awarded through full and open competition, which inherently involves a degree of oversight in the solicitation and evaluation process. Further oversight would typically be managed by the contracting officer and program officials at the CDC.
Related Government Programs
- Marketing Research and Public Opinion Polling
- Department of Health and Human Services Contracting
- Centers for Disease Control and Prevention Programs
Risk Flags
- Potential for cost overruns inherent in CPFF contracts.
- Lack of specific detail on the research topics and outcomes.
- No explicit mention of small business participation.
- Contract duration is significant, requiring sustained oversight.
Tags
marketing-research-and-public-opinion-po, department-of-health-and-human-services, il, delivery-order, 10m-plus
Frequently Asked Questions
What is this federal contract paying for?
Department of Health and Human Services awarded $26.0 million to NATIONAL OPINION RESEARCH CENTER. IGF::OT::IGF NIS CORE DATA
Who is the contractor on this award?
The obligated recipient is NATIONAL OPINION RESEARCH CENTER.
Which agency awarded this contract?
Awarding agency: Department of Health and Human Services (Centers for Disease Control and Prevention).
What is the total obligated amount?
The obligated amount is $26.0 million.
What is the period of performance?
Start: 2017-01-01. End: 2018-12-31.
What specific public health issues or programs were the focus of the opinion polling and marketing research conducted under this contract?
The provided data does not specify the exact public health issues or programs. However, given the agency (CDC) and the nature of the contract (marketing research and public opinion polling), it likely supported initiatives related to disease prevention, health promotion, public health communication strategies, and understanding public perception of health-related policies or behaviors.
How did the Cost Plus Fixed Fee structure impact the final cost and the government's ability to control expenditures compared to other contract types?
A Cost Plus Fixed Fee (CPFF) contract reimburses the contractor for allowable costs and adds a predetermined fixed fee. While it allows flexibility for research where costs are uncertain, it can potentially lead to higher overall costs if the contractor's actual costs exceed initial estimates significantly, as the fee remains fixed. Effective government oversight is crucial to manage costs and ensure value.
What mechanisms were in place to ensure the quality and objectivity of the research findings from the National Opinion Research Center?
While specific quality assurance mechanisms aren't detailed, contracts of this nature typically include performance standards, deliverables review, and regular progress meetings between the contractor and the agency. The reputation of the National Opinion Research Center as a research institution also implies a commitment to methodological rigor and objective data collection and analysis.
Industry Classification
NAICS: Professional, Scientific, and Technical Services › Other Professional, Scientific, and Technical Services › Marketing Research and Public Opinion Polling
Product/Service Code: SUPPORT SVCS (PROF, ADMIN, MGMT) › PROFESSIONAL SERVICES
Competition & Pricing
Extent Competed: FULL AND OPEN COMPETITION
Solicitation Procedures: NEGOTIATED PROPOSAL/QUOTE
Solicitation ID: 2011N13399
Pricing Type: COST PLUS FIXED FEE (U)
Evaluated Preference: NONE
Contractor Details
Address: 1155 E 60TH ST, CHICAGO, IL, 60637
Business Categories: Category Business, Corporate Entity Tax Exempt, Nonprofit Organization, Not Designated a Small Business, Special Designations, U.S.-Owned Business
Financial Breakdown
Contract Ceiling: $26,197,352
Exercised Options: $26,035,968
Current Obligation: $26,035,968
Contract Characteristics
Commercial Item: COMMERCIAL PRODUCTS/SERVICES PROCEDURES NOT USED
Cost or Pricing Data: YES
Parent Contract
Parent Award PIID: HHSD200201251130I
IDV Type: IDC
Timeline
Start Date: 2017-01-01
Current End Date: 2018-12-31
Potential End Date: 2018-12-31 00:00:00
Last Modified: 2024-12-06
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