HHS Awards $50M for National Tobacco Prevention Media Campaign to Plawshare Group

Contract Overview

Contract Amount: $49,991,644 ($50.0M)

Contractor: Plowshare Group, Inc

Awarding Agency: Department of Health and Human Services

Start Date: 2011-09-23

End Date: 2015-09-28

Contract Duration: 1,466 days

Daily Burn Rate: $34.1K/day

Competition Type: FULL AND OPEN COMPETITION

Number of Offers Received: 1

Pricing Type: FIRM FIXED PRICE

Sector: Other

Official Description: NATIONAL TOBACCO PREVENTION MEDIA CAMPAIGN AIMED AT NON-SMOKING ADULTS AGED 25 - 54.

Place of Performance

Location: STAMFORD, FAIRFIELD County, CONNECTICUT, 06902

State: Connecticut Government Spending

Plain-Language Summary

Department of Health and Human Services obligated $50.0 million to PLOWSHARE GROUP, INC for work described as: NATIONAL TOBACCO PREVENTION MEDIA CAMPAIGN AIMED AT NON-SMOKING ADULTS AGED 25 - 54. Key points: 1. The contract supports a national media campaign targeting non-smoking adults aged 25-54. 2. Plawshare Group, Inc. is the sole awardee for this delivery order. 3. The contract was awarded under full and open competition. 4. The campaign aims to prevent tobacco use, aligning with public health goals.

Value Assessment

Rating: good

The award amount of $49,991,644 for a multi-year media campaign appears reasonable given the scope and duration. Benchmarking against similar large-scale public health advertising contracts would provide a more precise assessment.

Cost Per Unit: N/A

Competition Analysis

Competition Level: full-and-open

The contract was awarded through full and open competition, suggesting a robust price discovery process. The use of a delivery order under a larger contract framework is a common procurement method.

Taxpayer Impact: The campaign's success in preventing tobacco use could lead to significant long-term healthcare cost savings for taxpayers.

Public Impact

Aims to reduce tobacco initiation and use among a key adult demographic. Leverages media channels to deliver public health messaging. Potential for significant public health impact and reduced healthcare burden.

Waste & Efficiency Indicators

Waste Risk Score: 50 / 10

Positive Signals

Supports a critical public health initiative.
Awarded via full and open competition.
Long-term duration suggests sustained effort.

Sector Analysis

Advertising and related services are crucial for disseminating public health information. Spending in this sector can vary widely based on campaign scope and duration, but this award represents a substantial investment in a national initiative.

Small Business Impact

The data does not indicate any specific set-asides for small businesses. The primary contractor, Plawshare Group, Inc., is not identified as a small business in this context.

Oversight & Accountability

The Centers for Disease Control and Prevention (CDC) is responsible for overseeing this campaign. Standard government oversight mechanisms for advertising contracts would apply.

Related Government Programs

Advertising Agencies
Department of Health and Human Services Contracting
Centers for Disease Control and Prevention Programs

Risk Flags

Potential for campaign fatigue or ineffectiveness if messaging is not resonant.
Measuring direct impact on tobacco use rates can be challenging.
Reliance on a single contractor for a national campaign.

Frequently Asked Questions

What is this federal contract paying for?

Department of Health and Human Services awarded $50.0 million to PLOWSHARE GROUP, INC. NATIONAL TOBACCO PREVENTION MEDIA CAMPAIGN AIMED AT NON-SMOKING ADULTS AGED 25 - 54.

Who is the contractor on this award?

The obligated recipient is PLOWSHARE GROUP, INC.

Which agency awarded this contract?

Awarding agency: Department of Health and Human Services (Centers for Disease Control and Prevention).

What is the total obligated amount?

The obligated amount is $50.0 million.

What is the period of performance?

Start: 2011-09-23. End: 2015-09-28.

What is the expected reach and impact of the media campaign on the target demographic?

The campaign's effectiveness will be measured by its reach within the 25-54 non-smoking adult demographic and its impact on preventing tobacco initiation or encouraging cessation. Metrics likely include media impressions, website traffic, and potentially surveys assessing attitude and behavior changes related to tobacco use.

How will the effectiveness of the campaign be measured and reported?

Effectiveness will likely be measured through a combination of media analytics, public health surveys, and potentially tracking of tobacco use rates in the target demographic. The CDC will establish key performance indicators (KPIs) and reporting requirements to assess the campaign's success in achieving its public health objectives.

Are there any performance benchmarks or targets associated with this contract?

While specific performance benchmarks are not detailed in the provided data, contracts of this nature typically include performance standards related to media reach, engagement, and public health outcomes. The CDC would monitor these against pre-defined targets to ensure the campaign's efficacy and value for taxpayer money.

Industry Classification

NAICS: Professional, Scientific, and Technical Services › Advertising, Public Relations, and Related Services › Advertising Agencies

Product/Service Code: SUPPORT SVCS (PROF, ADMIN, MGMT) › MANAGEMENT SUPPORT SERVICES

Competition & Pricing

Extent Competed: FULL AND OPEN COMPETITION

Solicitation Procedures: SUBJECT TO MULTIPLE AWARD FAIR OPPORTUNITY

Solicitation ID: 2011Q13200

Offers Received: 1

Pricing Type: FIRM FIXED PRICE (J)

Evaluated Preference: NONE

Contractor Details

Parent Company: Publicis Groupe S.A.

Address: 1 DOCK ST STE 209, STAMFORD, CT, 06902

Business Categories: Category Business, Corporate Entity Not Tax Exempt, Not Designated a Small Business, Special Designations, Subchapter S Corporation, U.S.-Owned Business

Financial Breakdown

Contract Ceiling: $49,991,647

Exercised Options: $49,991,647

Current Obligation: $49,991,644

Contract Characteristics

Commercial Item: COMMERCIAL ITEM PROCEDURES NOT USED

Parent Contract

Parent Award PIID: GS23F0158L

IDV Type: FSS

Timeline