Ex-Im Bank Awards $4.55M for Digital Marketing Services to Alexander & Tom, Inc

Contract Overview

Contract Amount: $4,550,371 ($4.6M)

Contractor: Alexander & TOM, Inc.

Awarding Agency: Export-Import Bank of the United States

Start Date: 2024-09-30

End Date: 2026-09-29

Contract Duration: 729 days

Daily Burn Rate: $6.2K/day

Competition Type: FULL AND OPEN COMPETITION

Number of Offers Received: 5

Pricing Type: FIRM FIXED PRICE

Sector: Other

Official Description: DIGITAL MARKETING SERVICES

Place of Performance

Location: BALTIMORE, BALTIMORE CITY County, MARYLAND, 21224

State: Maryland Government Spending

Plain-Language Summary

Export-Import Bank of the United States obligated $4.6 million to ALEXANDER & TOM, INC. for work described as: DIGITAL MARKETING SERVICES Key points: 1. Spending of $4.55M on digital marketing services. 2. Contract awarded to Alexander & Tom, Inc. 3. Competition method was full and open. 4. Contract duration is 729 days. 5. Sector is Motion Picture and Video Production (NAICS 512110).

Value Assessment

Rating: fair

The contract value of $4.55M for a 729-day period appears reasonable for comprehensive digital marketing services. Benchmarking against similar government contracts for specialized marketing support is difficult without more detailed service scope.

Cost Per Unit: N/A

Competition Analysis

Competition Level: full-and-open

The contract was awarded under full and open competition, suggesting a robust price discovery process. The BPA Call award mechanism implies a pre-negotiated framework, potentially leading to efficient pricing.

Taxpayer Impact: Taxpayer funds are utilized for essential digital marketing to support the Export-Import Bank's mission.

Public Impact

Enhances the Export-Import Bank's outreach and engagement capabilities. Supports the promotion of U.S. exports through digital channels. Ensures the agency's online presence is effective and modern.

Waste & Efficiency Indicators

Waste Risk Score: 50 / 10

Warning Flags

Lack of specific performance metrics in provided data.
Potential for scope creep in digital marketing services.

Positive Signals

Full and open competition ensures best value.
Firm Fixed Price contract provides cost certainty.

Sector Analysis

The Motion Picture and Video Production sector (NAICS 512110) is broad, but digital marketing services are crucial for modern communication and outreach across all sectors, including government agencies.

Small Business Impact

The data does not indicate if small businesses were involved in this contract award, either as prime contractors or subcontractors.

Oversight & Accountability

The Export-Import Bank of the United States is responsible for overseeing this contract. Standard procurement regulations and agency oversight processes should ensure accountability.

Related Government Programs

Motion Picture and Video Production
Export-Import Bank of the United States Contracting
Export-Import Bank of the United States Programs

Risk Flags

Lack of detailed service scope.
Absence of specific performance metrics.
Potential for vendor lock-in if not managed properly.
Dependence on external vendor for critical communication functions.

Frequently Asked Questions

What is this federal contract paying for?

Export-Import Bank of the United States awarded $4.6 million to ALEXANDER & TOM, INC.. DIGITAL MARKETING SERVICES

Who is the contractor on this award?

The obligated recipient is ALEXANDER & TOM, INC..

Which agency awarded this contract?

Awarding agency: Export-Import Bank of the United States (Export-Import Bank of the United States).

What is the total obligated amount?

The obligated amount is $4.6 million.

What is the period of performance?

Start: 2024-09-30. End: 2026-09-29.

What specific digital marketing services are included in this contract, and how do they align with the Export-Import Bank's strategic goals?

The provided data lacks specifics on the digital marketing services. However, typical services include SEO, SEM, social media management, content creation, and digital advertising. These should align with the Bank's mission to promote U.S. exports by enhancing its online visibility, engaging potential clients, and communicating its value proposition effectively to a global audience.

What are the key performance indicators (KPIs) for this contract, and how will success be measured?

Key performance indicators are not detailed in the provided data. For digital marketing contracts, common KPIs include website traffic, lead generation rates, conversion rates, social media engagement metrics, and return on ad spend (ROAS). The Export-Import Bank should establish clear, measurable KPIs to track the effectiveness of Alexander & Tom, Inc.'s services and ensure accountability.

How does the pricing of this contract compare to industry benchmarks for similar digital marketing services provided to government agencies?

Benchmarking is challenging without detailed service scope. However, the $4.55M contract over two years suggests a significant investment. A firm fixed-price contract under full and open competition generally aims for competitive pricing. The agency should have internal benchmarks or market research to validate the pricing's fairness relative to the expected deliverables and market rates.

Industry Classification

NAICS: Information › Motion Picture and Video Industries › Motion Picture and Video Production

Product/Service Code: SUPPORT SVCS (PROF, ADMIN, MGMT) › MANAGEMENT SUPPORT SERVICES

Competition & Pricing

Extent Competed: FULL AND OPEN COMPETITION

Solicitation Procedures: SUBJECT TO MULTIPLE AWARD FAIR OPPORTUNITY

Solicitation ID: 83310124Q0088

Offers Received: 5

Pricing Type: FIRM FIXED PRICE (J)

Evaluated Preference: NONE

Contractor Details

Address: 3500 BOSTON ST, BALTIMORE, MD, 21224

Business Categories: Category Business, Small Business, Special Designations, Subchapter S Corporation, U.S.-Owned Business

Financial Breakdown

Contract Ceiling: $11,104,959

Exercised Options: $4,550,371

Current Obligation: $4,550,371

Actual Outlays: $2,848,884

Contract Characteristics

Commercial Item: COMMERCIAL PRODUCTS/SERVICES

Parent Contract

Parent Award PIID: 83310123AH081

IDV Type: BPA

Timeline