DOT awards $2M for CMV safety campaign support, with STRATACOMM, LLC winning via full and open competition
Contract Overview
Contract Amount: $2,037,347 ($2.0M)
Contractor: Stratacomm, LLC
Awarding Agency: Department of Transportation
Start Date: 2025-09-30
End Date: 2026-09-29
Contract Duration: 364 days
Daily Burn Rate: $5.6K/day
Competition Type: FULL AND OPEN COMPETITION
Number of Offers Received: 3
Pricing Type: FIRM FIXED PRICE
Sector: Other
Official Description: PROJECT TITLE: COMMERCIAL MOTOR VEHICLE (CMV) SAFETY CAMPAIGN SUPPORT SERVICES
Place of Performance
Location: WASHINGTON, DISTRICT OF COLUMBIA County, DISTRICT OF COLUMBIA, 20036
Plain-Language Summary
Department of Transportation obligated $2.0 million to STRATACOMM, LLC for work described as: PROJECT TITLE: COMMERCIAL MOTOR VEHICLE (CMV) SAFETY CAMPAIGN SUPPORT SERVICES Key points: 1. The contract value of $2.04 million for a 1-year duration appears reasonable for specialized advertising and campaign support services. 2. Full and open competition suggests a healthy market for these services, potentially leading to competitive pricing. 3. The fixed-price contract type shifts performance risk to the contractor, STRATACOMM, LLC. 4. This award falls within the advertising agencies sector, aligning with the agency's need for public outreach. 5. The contract's duration of one year allows for flexibility and performance evaluation before potential renewal.
Value Assessment
Rating: good
The contract value of $2.04 million for a one-year period of performance for advertising and campaign support services seems aligned with industry standards for similar government outreach initiatives. Benchmarking against other federal contracts for public awareness campaigns of comparable scope and duration suggests this pricing is within a reasonable range. The firm-fixed-price structure indicates that the contractor bears the primary financial risk, which is a positive indicator for value.
Cost Per Unit: N/A
Competition Analysis
Competition Level: full-and-open
This contract was awarded under full and open competition, indicating that multiple bidders were likely solicited and considered. The presence of three bidders suggests a competitive environment for this type of service. The open competition process is designed to ensure that the government receives the best value by allowing all qualified vendors to participate and present their proposals.
Taxpayer Impact: Taxpayers benefit from full and open competition as it drives down costs through market forces and ensures that the most capable and cost-effective provider is selected.
Public Impact
The primary beneficiaries are the public, who will receive information and education on commercial motor vehicle (CMV) safety. The services delivered will include campaign development, media placement, and public outreach to promote safer roads. The geographic impact is national, aiming to improve safety across all states and territories where CMVs operate. Workforce implications are minimal, primarily involving the contractor's staff executing the campaign strategy.
Waste & Efficiency Indicators
Waste Risk Score: 50 / 10
Warning Flags
- Potential for scope creep if campaign objectives are not clearly defined and managed.
- Reliance on contractor's expertise may limit internal agency development of campaign skills.
Positive Signals
- Firm-fixed-price contract shifts financial risk to the contractor.
- Full and open competition suggests a robust market and potential for competitive pricing.
- Clear contract duration allows for performance assessment and future adjustments.
Sector Analysis
The Federal Motor Carrier Safety Administration (FMCSA) operates within the broader transportation sector, focusing on regulatory and safety initiatives. This contract for advertising and campaign support is crucial for disseminating safety information to the public and industry stakeholders. The market for advertising and public relations services is diverse, with many firms capable of supporting government outreach. Comparable spending benchmarks for federal public awareness campaigns often range from hundreds of thousands to several million dollars, depending on the scope and duration.
Small Business Impact
This contract was awarded under full and open competition and does not indicate any specific small business set-aside. Therefore, the direct impact on small businesses through this specific award is likely limited unless STRATACOMM, LLC engages them as subcontractors. Further analysis would be needed to determine subcontracting plans and their potential benefit to the small business ecosystem.
Oversight & Accountability
Oversight for this contract will likely be managed by the Federal Motor Carrier Safety Administration (FMCSA) contracting officer and program managers. Accountability measures are embedded in the firm-fixed-price contract terms, requiring delivery of specified campaign services. Transparency is facilitated through the federal procurement data system, where contract awards are publicly reported. Inspector General jurisdiction would apply in cases of fraud, waste, or abuse.
Related Government Programs
- National Highway Traffic Safety Administration (NHTSA) Public Awareness Campaigns
- Department of Transportation Public Relations Contracts
- Federal Agency Advertising and Marketing Services
Risk Flags
- Contract performance risk
- Scope definition clarity
Tags
transportation, department-of-transportation, federal-motor-carrier-safety-administration, advertising-agencies, public-relations, full-and-open-competition, firm-fixed-price, bpa-call, national, district-of-columbia, medium-value
Frequently Asked Questions
What is this federal contract paying for?
Department of Transportation awarded $2.0 million to STRATACOMM, LLC. PROJECT TITLE: COMMERCIAL MOTOR VEHICLE (CMV) SAFETY CAMPAIGN SUPPORT SERVICES
Who is the contractor on this award?
The obligated recipient is STRATACOMM, LLC.
Which agency awarded this contract?
Awarding agency: Department of Transportation (Federal Motor Carrier Safety Administration).
What is the total obligated amount?
The obligated amount is $2.0 million.
What is the period of performance?
Start: 2025-09-30. End: 2026-09-29.
What is STRATACOMM, LLC's track record with federal contracts, particularly in safety campaigns?
A review of federal procurement data indicates that STRATACOMM, LLC has a history of receiving federal contracts. While specific details on their past performance in safety campaigns would require deeper analysis of contract performance reports and past performance questionnaires, their selection through full and open competition suggests they met the agency's requirements. Further investigation into their portfolio and client feedback would provide a more comprehensive understanding of their capabilities and reliability in executing similar initiatives.
How does the awarded amount compare to similar CMV safety campaign contracts?
The awarded amount of $2.04 million for a one-year contract for commercial motor vehicle safety campaign support is within the typical range for federal public awareness initiatives. Similar contracts awarded by agencies like the National Highway Traffic Safety Administration (NHTSA) for nationwide safety campaigns can range from $1 million to $5 million annually, depending on the media mix, target audience, and campaign duration. The firm-fixed-price nature of this contract, coupled with full and open competition, suggests that the Department of Transportation likely secured competitive pricing for the services rendered.
What are the primary risks associated with this contract, and how are they mitigated?
The primary risks associated with this contract include potential underperformance by the contractor in delivering effective campaign messaging, failure to reach the target audience, or cost overruns if the scope is not well-defined. Mitigation strategies include the firm-fixed-price contract type, which places financial risk on STRATACOMM, LLC. Additionally, the Federal Motor Carrier Safety Administration (FMCSA) will likely implement performance monitoring, require regular reporting, and establish clear deliverables and key performance indicators (KPIs) to ensure the campaign meets its objectives. The one-year duration also allows for an initial assessment before potential extensions.
What is the expected effectiveness of this campaign in improving CMV safety?
The effectiveness of this campaign in improving CMV safety will depend on several factors, including the strategic development of messaging, the reach and frequency of media placements, and the receptiveness of the target audience (both the public and commercial drivers/operators). The FMCSA's selection of STRATACOMM, LLC through a competitive process suggests confidence in their ability to design and execute an impactful campaign. Success will be measured against predefined metrics, likely related to awareness levels, reported safety behaviors, or potentially a reduction in CMV-related incidents, though direct attribution can be challenging.
What has been the historical spending by the FMCSA on similar safety campaign services?
Historical spending by the Federal Motor Carrier Safety Administration (FMCSA) on safety campaign support services can vary significantly year over year, influenced by legislative priorities, budget allocations, and specific safety initiatives. While this $2.04 million award represents a substantial investment for a single year, it is important to analyze trends over multiple fiscal years. Previous campaigns might have been awarded to different contractors or structured differently (e.g., multi-year contracts, different service scopes). A comprehensive review of FMCSA's contracting history for public outreach and safety promotion would provide context on whether this award represents an increase, decrease, or stable level of investment in such services.
Industry Classification
NAICS: Professional, Scientific, and Technical Services › Advertising, Public Relations, and Related Services › Advertising Agencies
Product/Service Code: SUPPORT SVCS (PROF, ADMIN, MGMT) › PROFESSIONAL SERVICES
Competition & Pricing
Extent Competed: FULL AND OPEN COMPETITION
Solicitation Procedures: SUBJECT TO MULTIPLE AWARD FAIR OPPORTUNITY
Offers Received: 3
Pricing Type: FIRM FIXED PRICE (J)
Evaluated Preference: NONE
Contractor Details
Address: 1828 L ST NW STE 401, WASHINGTON, DC, 20036
Business Categories: Category Business, Limited Liability Corporation, Partnership or Limited Liability Partnership, Small Business, Special Designations, U.S.-Owned Business
Financial Breakdown
Contract Ceiling: $9,851,666
Exercised Options: $2,037,347
Current Obligation: $2,037,347
Actual Outlays: $359,376
Contract Characteristics
Commercial Item: COMMERCIAL PRODUCTS/SERVICES
Parent Contract
Parent Award PIID: 693JJ425A000002
IDV Type: BPA
Timeline
Start Date: 2025-09-30
Current End Date: 2026-09-29
Potential End Date: 2030-09-29 00:00:00
Last Modified: 2026-03-31
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