DOL Awards $46M for Strategic Communications Plan to MP&F, LLC
Contract Overview
Contract Amount: $46,096,637 ($46.1M)
Contractor: MP&F, LLC
Awarding Agency: Department of Labor
Start Date: 2020-01-30
End Date: 2024-08-31
Contract Duration: 1,675 days
Daily Burn Rate: $27.5K/day
Competition Type: FULL AND OPEN COMPETITION
Number of Offers Received: 10
Pricing Type: TIME AND MATERIALS
Sector: Other
Official Description: DEVELOPING AND EXECUTING A STRATEGIC COMMUNICATIONS AND MARKETING PLAN
Place of Performance
Location: NASHVILLE, DAVIDSON County, TENNESSEE, 37203
Plain-Language Summary
Department of Labor obligated $46.1 million to MP&F, LLC for work described as: DEVELOPING AND EXECUTING A STRATEGIC COMMUNICATIONS AND MARKETING PLAN Key points: 1. Contract value of $46.1M over nearly 5 years. 2. MP&F, LLC, based in Tennessee, secured the award. 3. Full and open competition was utilized. 4. The contract covers public relations agency services.
Value Assessment
Rating: fair
The contract's total value is $46.1M. Without specific per-unit cost data or benchmarks for similar strategic communications plans, a precise value assessment is difficult. The time and materials pricing structure can lead to cost overruns if not managed carefully.
Cost Per Unit: N/A
Competition Analysis
Competition Level: full-and-open
The contract was awarded under full and open competition, suggesting a robust price discovery process. However, the time and materials (T&M) pricing model, while flexible, can sometimes lead to higher costs compared to fixed-price contracts if not closely monitored.
Taxpayer Impact: Taxpayers are impacted by the $46.1M expenditure. The competitive award process aims to ensure fair pricing, but the T&M structure necessitates vigilant oversight to prevent unnecessary costs.
Public Impact
Public relations and marketing efforts by the Department of Labor. Potential impact on public perception and engagement with DOL initiatives. Support for the Office of the Assistant Secretary for Administration and Management. Contract duration spans from January 2020 to August 2024.
Waste & Efficiency Indicators
Waste Risk Score: 50 / 10
Warning Flags
- Time and Materials pricing can inflate costs.
- Lack of specific performance metrics for evaluation.
- Long contract duration may not reflect evolving needs.
Positive Signals
- Awarded through full and open competition.
- Supports critical strategic communications functions.
- Experienced contractor potentially delivering quality services.
Sector Analysis
The Public Relations Agencies sector (NAICS 541820) encompasses firms specializing in developing and executing communication strategies. A $46.1M contract for such services over nearly five years is substantial, indicating a significant need for comprehensive public outreach and messaging by the Department of Labor.
Small Business Impact
The data indicates this contract was not set aside for small businesses (ss: false, sb: false). Therefore, small businesses were likely not primary awardees, though they may have participated as subcontractors.
Oversight & Accountability
Oversight is crucial for this Time and Materials contract to ensure costs remain within reasonable bounds and that the services delivered align with the strategic objectives. The Department of Labor's Office of the Assistant Secretary for Administration and Management is responsible for managing this award.
Related Government Programs
- Public Relations Agencies
- Department of Labor Contracting
- Office of the Assistant Secretary for Administration and Management Programs
Risk Flags
- Time and Materials pricing model.
- Long contract duration.
- Lack of detailed performance metrics.
- No small business set-aside.
Tags
public-relations-agencies, department-of-labor, tn, delivery-order, 10m-plus
Frequently Asked Questions
What is this federal contract paying for?
Department of Labor awarded $46.1 million to MP&F, LLC. DEVELOPING AND EXECUTING A STRATEGIC COMMUNICATIONS AND MARKETING PLAN
Who is the contractor on this award?
The obligated recipient is MP&F, LLC.
Which agency awarded this contract?
Awarding agency: Department of Labor (Office of the Assistant Secretary for Administration and Management).
What is the total obligated amount?
The obligated amount is $46.1 million.
What is the period of performance?
Start: 2020-01-30. End: 2024-08-31.
What specific performance metrics are in place to measure the effectiveness of the strategic communications plan and the contractor's execution?
The provided data does not detail specific performance metrics. Effective oversight would require clearly defined Key Performance Indicators (KPIs) tied to the strategic communications goals. These could include metrics related to media reach, public engagement, message dissemination, and stakeholder feedback to ensure the $46.1M investment yields tangible results for the Department of Labor.
How does the Time and Materials pricing structure mitigate the risk of cost overruns for a nearly five-year contract?
Time and Materials (T&M) contracts inherently carry a higher risk of cost overruns due to their flexible nature. Mitigation relies heavily on robust government oversight, including detailed tracking of labor hours and material costs, clear task definitions, and potentially incorporating cost ceilings or award-fee structures. Without these controls, the $46.1M could be significantly impacted.
What is the anticipated return on investment for the $46.1M spent on this strategic communications plan?
The return on investment (ROI) for strategic communications is often measured qualitatively through improved public perception, increased engagement with agency programs, and effective dissemination of critical information. Quantifying ROI can be challenging but may involve tracking media coverage, website traffic, public inquiries, and the success of specific campaigns supported by the plan. The $46.1M investment aims to enhance the DOL's overall effectiveness.
Industry Classification
NAICS: Professional, Scientific, and Technical Services › Advertising, Public Relations, and Related Services › Public Relations Agencies
Product/Service Code: SUPPORT SVCS (PROF, ADMIN, MGMT) › PROFESSIONAL SERVICES
Competition & Pricing
Extent Competed: FULL AND OPEN COMPETITION
Solicitation Procedures: SUBJECT TO MULTIPLE AWARD FAIR OPPORTUNITY
Offers Received: 10
Pricing Type: TIME AND MATERIALS (Y)
Evaluated Preference: NONE
Contractor Details
Address: 611 COMMERCE ST, NASHVILLE, TN, 37203
Business Categories: Category Business, Limited Liability Corporation, Partnership or Limited Liability Partnership, Small Business, Special Designations, U.S.-Owned Business
Financial Breakdown
Contract Ceiling: $46,096,637
Exercised Options: $46,096,637
Current Obligation: $46,096,637
Actual Outlays: $44,166,410
Contract Characteristics
Commercial Item: COMMERCIAL PRODUCTS/SERVICES
Parent Contract
Parent Award PIID: 47QRAA18D00DV
IDV Type: FSS
Timeline
Start Date: 2020-01-30
Current End Date: 2024-08-31
Potential End Date: 2024-08-31 00:00:00
Last Modified: 2025-06-25
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