DOJ's $19.3M Volunteer Digital Marketing Program Awarded to Accenture Federal Services
Contract Overview
Contract Amount: $19,347,482 ($19.3M)
Contractor: Accenture Federal Services LLC
Awarding Agency: Department of Justice
Start Date: 2023-09-29
End Date: 2026-09-28
Contract Duration: 1,095 days
Daily Burn Rate: $17.7K/day
Competition Type: FULL AND OPEN COMPETITION
Number of Offers Received: 1
Pricing Type: FIRM FIXED PRICE
Sector: IT
Official Description: VOLUNTEER DIGITAL MARKETING & RECRUITMENT PROGRAM
Place of Performance
Location: ARLINGTON, ARLINGTON County, VIRGINIA, 22203
State: Virginia Government Spending
Plain-Language Summary
Department of Justice obligated $19.3 million to ACCENTURE FEDERAL SERVICES LLC for work described as: VOLUNTEER DIGITAL MARKETING & RECRUITMENT PROGRAM Key points: 1. Accenture Federal Services secured a $19.3M contract for digital marketing and recruitment. 2. The contract falls under Computer Systems Design Services (NAICS 541512). 3. Full and open competition was utilized, suggesting a competitive bidding process. 4. The contract duration is 1095 days, ending in September 2026. 5. This program aims to support the Federal Prison System/Bureau of Prisons.
Value Assessment
Rating: fair
The contract's value of $19.3M for digital marketing and recruitment services appears moderate. Benchmarking against similar government contracts for specialized digital services is necessary for a precise value assessment.
Cost Per Unit: N/A
Competition Analysis
Competition Level: full-and-open
The contract was awarded through full and open competition, indicating that multiple vendors had the opportunity to bid. This method generally promotes competitive pricing and allows the government to select the best value.
Taxpayer Impact: The use of full and open competition is a positive sign for taxpayer value, as it encourages competitive bids and potentially lower prices for the services rendered.
Public Impact
Enhances recruitment efforts for federal correctional facilities. Leverages digital platforms for outreach and engagement. Aims to attract qualified individuals to serve in the Bureau of Prisons. Supports the operational needs of the Federal Prison System.
Waste & Efficiency Indicators
Waste Risk Score: 50 / 10
Warning Flags
- Lack of specific performance metrics in provided data.
- Potential for scope creep in digital marketing campaigns.
- Reliance on a single vendor for a critical recruitment function.
Positive Signals
- Utilizes full and open competition.
- Clear contract duration and end date.
- Specific agency and sub-agency identified.
Sector Analysis
The IT services sector, particularly digital marketing and recruitment, is a growing area for government contracting. Benchmarks for similar programs vary widely based on scope and target audience.
Small Business Impact
The contract was awarded to Accenture Federal Services LLC, a large business. There is no indication in the provided data that small businesses were specifically included or subcontracted.
Oversight & Accountability
The contract is a delivery order under a larger award, suggesting it has undergone some level of prior review. Further oversight would involve monitoring performance against contract requirements and ensuring adherence to the firm-fixed-price terms.
Related Government Programs
- Computer Systems Design Services
- Department of Justice Contracting
- Federal Prison System / Bureau of Prisons Programs
Risk Flags
- Potential for vendor lock-in.
- Lack of specific performance metrics.
- Limited visibility into subcontracting opportunities for small businesses.
- Dependence on a single vendor for a critical function.
Tags
computer-systems-design-services, department-of-justice, va, delivery-order, 10m-plus
Frequently Asked Questions
What is this federal contract paying for?
Department of Justice awarded $19.3 million to ACCENTURE FEDERAL SERVICES LLC. VOLUNTEER DIGITAL MARKETING & RECRUITMENT PROGRAM
Who is the contractor on this award?
The obligated recipient is ACCENTURE FEDERAL SERVICES LLC.
Which agency awarded this contract?
Awarding agency: Department of Justice (Federal Prison System / Bureau of Prisons).
What is the total obligated amount?
The obligated amount is $19.3 million.
What is the period of performance?
Start: 2023-09-29. End: 2026-09-28.
What are the key performance indicators (KPIs) for this volunteer recruitment program, and how will their success be measured?
The provided data does not specify the KPIs for this volunteer digital marketing and recruitment program. A thorough assessment would require access to the contract's statement of work, which should detail measurable objectives such as applicant volume, quality of applicants, cost per hire, and campaign engagement rates. Without these KPIs, evaluating the program's effectiveness and value for money is challenging.
What is the risk associated with relying on a single vendor for a critical function like recruitment, especially in a competitive labor market?
The primary risk of relying on a single vendor, Accenture Federal Services LLC, for recruitment is potential vendor lock-in and reduced leverage in price negotiations or service level adjustments. If Accenture underperforms or market conditions change, the Bureau of Prisons may face challenges in quickly pivoting to alternative solutions. This could impact their ability to attract necessary personnel, especially in specialized or high-demand roles.
How does the $19.3M investment in digital marketing and recruitment compare to the expected benefits in terms of filling critical positions within the Federal Prison System?
The effectiveness of this $19.3M investment hinges on the program's ability to demonstrably improve recruitment outcomes for the Federal Prison System. A comparative analysis would require data on current recruitment challenges, such as vacancy rates, time-to-fill positions, and the cost of traditional recruitment methods. If this program significantly reduces these metrics or attracts a higher caliber of candidates, the investment could be deemed effective. Otherwise, it may represent an inefficient use of funds.
Industry Classification
NAICS: Professional, Scientific, and Technical Services › Computer Systems Design and Related Services › Computer Systems Design Services
Product/Service Code: SUPPORT SVCS (PROF, ADMIN, MGMT) › PROFESSIONAL SERVICES
Competition & Pricing
Extent Competed: FULL AND OPEN COMPETITION
Solicitation Procedures: SUBJECT TO MULTIPLE AWARD FAIR OPPORTUNITY
Solicitation ID: 15BNAS23R00000007
Offers Received: 1
Pricing Type: FIRM FIXED PRICE (J)
Evaluated Preference: NONE
Contractor Details
Parent Company: Novetta Solutions, LLC
Address: 800 N GLEBE RD STE 300, ARLINGTON, VA, 22203
Business Categories: Category Business, Corporate Entity Not Tax Exempt, Foreign Owned, Foreign-Owned and U.S.-Incorporated Business, Not Designated a Small Business, Special Designations
Financial Breakdown
Contract Ceiling: $19,347,482
Exercised Options: $19,347,482
Current Obligation: $19,347,482
Actual Outlays: $16,062,357
Subaward Activity
Number of Subawards: 11
Total Subaward Amount: $1,529,211
Contract Characteristics
Commercial Item: COMMERCIAL PRODUCTS/SERVICES
Parent Contract
Parent Award PIID: GS35F540GA
IDV Type: FSS
Timeline
Start Date: 2023-09-29
Current End Date: 2026-09-28
Potential End Date: 2026-09-28 00:00:00
Last Modified: 2026-04-06
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