Interior's BLM Awards $200K Contract for Western States Gas Station Fire Prevention Ads
Contract Overview
Contract Amount: $200,000 ($200.0K)
Contractor: Maverik, Inc.
Awarding Agency: Department of the Interior
Start Date: 2025-05-20
End Date: 2026-04-30
Contract Duration: 345 days
Daily Burn Rate: $580/day
Competition Type: COMPETED UNDER SAP
Number of Offers Received: 6
Pricing Type: FIRM FIXED PRICE
Sector: Other
Official Description: PROFESSIONAL FIRE PREVENTION ADVERTISING CAMPAIGN SERVICES AT GAS STATIONS THROUGHOUT THE WESTERN STATES
Place of Performance
Location: SALT LAKE CITY, SALT LAKE County, UTAH, 84111
State: Utah Government Spending
Plain-Language Summary
Department of the Interior obligated $200,000 to MAVERIK, INC. for work described as: PROFESSIONAL FIRE PREVENTION ADVERTISING CAMPAIGN SERVICES AT GAS STATIONS THROUGHOUT THE WESTERN STATES Key points: 1. Contract value of $200,000 for advertising services. 2. Competition method was 'COMPETED UNDER SAP', indicating a competitive process. 3. Risk appears low given the service type and contract value. 4. Sector is primarily advertising and public awareness campaigns.
Value Assessment
Rating: good
The contract value of $200,000 for advertising services appears reasonable for a regional campaign. Benchmarking against similar public awareness campaigns would provide further validation.
Cost Per Unit: N/A
Competition Analysis
Competition Level: full-and-open
The contract was competed under SAP (Simplified Acquisition Procedures), suggesting a competitive process among eligible vendors. This method generally promotes price discovery and fair market value.
Taxpayer Impact: The taxpayer impact is minimal, with $200,000 allocated for a public safety campaign.
Public Impact
Enhances public safety by raising awareness of fire prevention at gas stations. Targets a broad audience across multiple western states. Supports a critical public service initiative through advertising.
Waste & Efficiency Indicators
Waste Risk Score: 58 / 10
Positive Signals
- Competitive award process
- Clear public safety objective
- Defined contract period
Sector Analysis
This contract falls within the advertising and marketing services sector, specifically for public awareness campaigns. Spending in this area is often project-based and varies with agency priorities.
Small Business Impact
Information on small business participation is not explicitly provided in the data, but the SAP competition method may allow for small business involvement.
Oversight & Accountability
The Bureau of Land Management (BLM) is responsible for oversight. The contract's fixed-price nature and defined scope should facilitate accountability.
Related Government Programs
- Indoor and Outdoor Display Advertising
- Department of the Interior Contracting
- Bureau of Land Management Programs
Tags
indoor-and-outdoor-display-advertising, department-of-the-interior, ut, definitive-contract, 100k-plus
Frequently Asked Questions
What is this federal contract paying for?
Department of the Interior awarded $200,000 to MAVERIK, INC.. PROFESSIONAL FIRE PREVENTION ADVERTISING CAMPAIGN SERVICES AT GAS STATIONS THROUGHOUT THE WESTERN STATES
Who is the contractor on this award?
The obligated recipient is MAVERIK, INC..
Which agency awarded this contract?
Awarding agency: Department of the Interior (Bureau of Land Management).
What is the total obligated amount?
The obligated amount is $200,000.
What is the period of performance?
Start: 2025-05-20. End: 2026-04-30.
What is the expected reach and impact of the advertising campaign?
The expected reach is significant, covering gas stations across multiple western states. The impact is anticipated to be a reduction in fire incidents related to gas station operations through increased public awareness and adherence to prevention guidelines.
Are there any potential risks associated with the vendor's ability to execute this campaign?
Given the nature of advertising services and the competitive award, significant execution risks are unlikely. However, vendor performance should be monitored to ensure campaign effectiveness and timely delivery of services.
How does this spending align with the Bureau of Land Management's broader mission?
This spending aligns with the BLM's mission to protect public lands and resources, which includes ensuring public safety in areas frequented by the public, such as gas stations on or near federal lands.
Industry Classification
NAICS: Professional, Scientific, and Technical Services › Advertising, Public Relations, and Related Services › Indoor and Outdoor Display Advertising
Product/Service Code: SUPPORT SVCS (PROF, ADMIN, MGMT) › MANAGEMENT SUPPORT SERVICES
Competition & Pricing
Extent Competed: COMPETED UNDER SAP
Solicitation Procedures: SIMPLIFIED ACQUISITION
Offers Received: 6
Pricing Type: FIRM FIXED PRICE (J)
Evaluated Preference: NONE
Contractor Details
Address: 185 S STATE ST STE 800, SALT LAKE CITY, UT, 84111
Business Categories: Category Business, Corporate Entity Not Tax Exempt, Not Designated a Small Business, Special Designations, U.S.-Owned Business
Financial Breakdown
Contract Ceiling: $300,000
Exercised Options: $200,000
Current Obligation: $200,000
Actual Outlays: $100,000
Contract Characteristics
Commercial Item: COMMERCIAL PRODUCTS/SERVICES
Cost or Pricing Data: NO
Timeline
Start Date: 2025-05-20
Current End Date: 2026-04-30
Potential End Date: 2026-04-30 00:00:00
Last Modified: 2026-04-10
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