Treasury's $13.5M Media Buys Contract Awarded to Campbell-Ewald Company Under Full and Open Competition

Contract Overview

Contract Amount: $13,519,521 ($13.5M)

Contractor: Campbell-Ewald Company

Awarding Agency: Department of the Treasury

Start Date: 2007-06-05

End Date: 2008-03-30

Contract Duration: 299 days

Daily Burn Rate: $45.2K/day

Competition Type: FULL AND OPEN COMPETITION

Number of Offers Received: 1

Pricing Type: FIRM FIXED PRICE

Sector: Other

Official Description: EXECUTE MEDIA BUYS

Place of Performance

Location: WARREN, MACOMB County, MICHIGAN, 48089

State: Michigan Government Spending

Plain-Language Summary

Department of the Treasury obligated $13.5 million to CAMPBELL-EWALD COMPANY for work described as: EXECUTE MEDIA BUYS Key points: 1. Contract value of $13.5M for advertising agency services. 2. Awarded to Campbell-Ewald Company, a single vendor. 3. Full and open competition was utilized. 4. Contract duration of 299 days. 5. Fixed-price contract type.

Value Assessment

Rating: fair

The contract value of $13.5M for advertising services appears reasonable given the scope and duration. Benchmarking against similar large-scale media buy contracts would provide a more definitive assessment of value.

Cost Per Unit: N/A

Competition Analysis

Competition Level: full-and-open

The contract was awarded through full and open competition, suggesting a robust price discovery process. This method typically leads to competitive pricing as multiple bidders vie for the contract.

Taxpayer Impact: The use of full and open competition aims to ensure taxpayer funds are used efficiently by securing the best possible price for advertising services.

Public Impact

Public awareness campaigns may be supported by these media buys. Government messaging and outreach efforts are facilitated. Potential for increased engagement with targeted demographics.

Waste & Efficiency Indicators

Waste Risk Score: 50 / 10

Warning Flags

Lack of specific performance metrics provided.
Potential for vendor lock-in if not managed effectively.
Limited visibility into the specific media channels used.

Positive Signals

Awarded through full and open competition.
Firm fixed-price contract provides cost certainty.
Clear contract duration and start/end dates.

Sector Analysis

Advertising agencies play a crucial role in government communication strategies. Spending in this sector can vary significantly based on campaign needs and public outreach objectives. This contract falls within typical ranges for significant media buy initiatives.

Small Business Impact

The data does not indicate any specific provisions or set-asides for small businesses in this contract. Further analysis would be needed to determine if small businesses were involved as subcontractors or if opportunities were missed.

Oversight & Accountability

Oversight would involve monitoring the execution of media buys to ensure they align with campaign objectives and deliver value for money. Accountability rests with the Department of the Treasury and the United States Mint to manage the contract effectively.

Related Government Programs

Advertising Agencies
Department of the Treasury Contracting
United States Mint Programs

Risk Flags

Lack of detailed performance metrics.
Limited information on effectiveness measurement.
No clear indication of small business participation.
Potential for unmonitored scope creep without clear objectives.

Frequently Asked Questions

What is this federal contract paying for?

Department of the Treasury awarded $13.5 million to CAMPBELL-EWALD COMPANY. EXECUTE MEDIA BUYS

Who is the contractor on this award?

The obligated recipient is CAMPBELL-EWALD COMPANY.

Which agency awarded this contract?

Awarding agency: Department of the Treasury (United States Mint).

What is the total obligated amount?

The obligated amount is $13.5 million.

What is the period of performance?

Start: 2007-06-05. End: 2008-03-30.

What were the specific objectives and target audiences for these media buys?

The specific objectives and target audiences for these media buys are not detailed in the provided data. Understanding these would allow for a better assessment of the contract's effectiveness and whether the chosen advertising strategies were appropriate for achieving desired outcomes. This information is crucial for evaluating the strategic value beyond the financial transaction.

How was the effectiveness of the media buys measured and reported?

The provided data does not include information on how the effectiveness of the media buys was measured or reported. Key performance indicators (KPIs) and post-campaign analysis are essential for determining return on investment and informing future advertising strategies. Without this, it's difficult to assess the true impact and value delivered to the taxpayer.

Were there any post-award modifications or change orders to the contract?

The provided data does not specify whether there were any post-award modifications or change orders to the contract. Such changes could impact the total cost, scope, or duration, and are important for a complete understanding of the contract's lifecycle. Tracking modifications helps ensure transparency and accountability in government spending.

Industry Classification

NAICS: Professional, Scientific, and Technical Services › Advertising, Public Relations, and Related Services › Advertising Agencies

Product/Service Code: SUPPORT SVCS (PROF, ADMIN, MGMT) › MANAGEMENT SUPPORT SERVICES

Competition & Pricing

Extent Competed: FULL AND OPEN COMPETITION

Solicitation Procedures: NEGOTIATED PROPOSAL/QUOTE

Offers Received: 1

Pricing Type: FIRM FIXED PRICE (J)

Evaluated Preference: NONE

Contractor Details

Parent Company: THE Interpublic Group of Companies Inc (UEI: 006985790)

Address: 30400 VAN DYKE AVE, WARREN, MI, 10

Business Categories: Category Business, Not Designated a Small Business

Financial Breakdown

Contract Ceiling: $13,519,521

Exercised Options: $13,519,521

Current Obligation: $13,519,521

Parent Contract

Parent Award PIID: TMHQ06C0007

IDV Type: IDC

Timeline